Project Overview

In 2022, Bose wanted to change their approach with consumers in the premium audio space by creating a tangible connection between music lovers at live events and Bose's innovative sound products. Responding to their brand brief, I strategized, wrote, and designed an interactive microsite pitch to connect the brand with younger, music-savvy audiences through AEG Presents festivals. The campaign concept included artist collaborations, immersive on-site audio experiences, and exclusive branded merchandise.

I brought the vision to life through engaging visuals, clear messaging, and smart storytelling. The result was a partnership with the Head in the Clouds music festival featuring custom Bose QuietComfort headphones and a full-scale content rollout across digital and social platforms.