Project Overview

In 2023, AEGGP.com underwent a full transformation to better represent the company's global partnership portfolio. I led the creative strategy, project management and execution, developing a new content structure, writing headlines, overviews and case studies, and guiding design and UX in collaboration with web design agency ViewSource.

I worked closely with internal teams across the U.S., Europe and Asia to ensure our content was accurate and aligned with property messaging. I also coordinated with global executive leadership to manage expectations and approvals. The result was a visually refreshed, user-friendly, and current site that won two Platinum AVA Awards and a Gold dotCOMM Award. The site is now a trusted tool that can be easily accessed for sales pitches and a reliable internal resource.